Did you know?

Urby Kids! is designed to stimulate your child’s visual development and at the same time, looking cute doing it (^_^). Let us take for example this wall decal design, Up, up and away. The high color contrast and the shades of grey are chosen primarily to captivate your child’s attention. You can install Up,up and away to a place in his/her line of vision where you feed then, on the wall above the changing table OR simply beside where he sleeps. Placing our Urby Kids wall art strategically at places that you child will most probably notice it will ensure maximum benefit from our wall decals to your child's visual development.

Visual stimulation is another important way to engage your baby's interest in her surroundings. Newborns can focus best on objects 7-15 inches from their eyes, which is, appropriately enough, the distance from baby's face to mother's face during breastfeeding. Stimulating your baby's vision helps develop eye muscles and eye control. Because your newborn can see only this short distance and is relatively immobile, it is up to you to provide a variety of things to see (Johnson &Johnson Pediatric Institute USA)

Infants reflexively prefer to look at high-contrast edges and patterns. Large black and white patterns present the highest possible contrast (100%) to the eye and thus are the most visible and attractive to babies. It is now known that they can distinguish much subtler shades of gray. For example, in the first month babies can distinguish two shades of gray that differ by only 5% in gray level (5% contrast). As good as that is, by 9 weeks of age, infants' contrast sensitivity becomes 10 times better, so that they can see large patterns or objects that have less than 0.5% contrast. This is nearly as good as adult contrast sensitivity (0.2%). This means is that by about 2 months of age your baby is capable of perceiving almost all of the subtle shadings that make our visual world so rich, textured and interesting: shadings in clouds, shadows that are unique to your face; even see a white teddy bear on a white couch! (Smith-Kettlewell Eye Research Institute)


More links on the development of a baby's eyes and ways to stimulate your baby’s eyes:
http://www.babycenter.com/0_developmental-milestones-sight_6508.bc
http://www.childmark.com/blog/5-ways-to-stimulate-your-babys-eyesight/